ALLEN PARK >> The Lions will reduce some concession prices for games at Ford Field this season, starting on Friday night for the preseason home opener against the New York Giants.
Power hour locations will be expanded to more locations. For the first hour after the gates open, the Lions will offer $2 hot dogs, $2 sold, $3 beer and $3 cocktails.
“The first two games are night games so we’re opening up an extra hour early so there will be two hours of very reduced pricing. Then we have strategically place around the building these new silver savings packages which are 20-50 percent of what the price would have been last year,’’ team president Rod Wood said on Tuesday. “We’re trying to adapt what we can do in the building, and still get people in and out of the stands and back to their seats rooting the team on.”
Silver savings packages include a hot dog, soda and chips for $10 or hot dog, beer and chips for $12. Also, multiple locations at Ford Field will serve $5 beer. Silver savings can be found on each concourse and club designated by a football piggy bank icon.
“I’m very pleased with how it came out and hopefully the fans will appreciate it, it’s another way of listening to them and trying to do the best we can to maximize the fan experience,’’ Wood said.
The Atlanta Falcons reduced concession prices last season, sparking an evaluation of how to make that happen at Ford Field.