Detroit Lions Dan Campbell: We will live on hard work, not reputation

Winning the Super Bowl is the expectation as camp starts

ALLEN PARK —  On the Detroit Lions first day of training camp they were riding the line between Super Bowl expectations and not losing their gritty identity.

It’s uncharted waters for this bunch but coach Dan Campbell is not going to let the ship get off course.

Heck, he’s lived through what can happen. In 2000 as a tight end, his New York Giants went 12-4 and lost in the Super Bowl. The next season, with the exact same team, they fell to 7-9.

“That was a lesson learned for me. I will never forget that, ever,’’ Campbell said on Wednesday. “We are not going to lose our identity, that is the most important thing to me and I won’t sacrifice it for anyone or anything. I told the team that, they know that.’’

After going decades without a postseason win, the Lions lost in the NFC Championship game in January – they were one half away from making it to the Super Bowl

“We don’t live off reputation, we live off of work,’’ Campbell said. “That’s what’s gotten us where we’re at, it’s been a long hard road to get to where we’re at right now. There’s a price to be paid so we’ve got to pay it again. That’s the message that will always be the message.’’

The coach is resolute that this team will not lose its identity as a hard-working, physical and gritty group.

“At this point nobody cares what we did last year. It doesn’t matter. It has no bearing on the season moving forward. If anything, it’s going to make it harder for us,’’ left tackle Taylor Decker said. “We can’t take that for granted. It’s hard to have a great season then refocus and get back to doing things the right way.’’

He’s been through it too, winning a national championship at Ohio State in 2014 and then not living up to expectations in 2015.

Consistency is key, Decker said, for teams and individuals.

That 12-5 record from last season may be old news, but, without question, it provided confidence.

“Each year you get into that meeting room the first day, it’s like: What do you want to accomplish with the team? I can truthfully say this year it’s not even playoffs, it’s not No. 1 seed. It’s the Super Bowl and that’s for everybody in the room,’’ wide receiver Amon-Ra St. Brown said. 

“And it’s the first year I feel like truly as a team we all feel the same way. We all want to win the Super Bowl, we know we can win the Super Bowl, we’ve got the team, we’ve got the coaches, we have everything in this building we need to win a Super Bowl. That’s our goal, that’s our focus and everything we do from here on moving forward to get there.’’

Detroit Lions Alim McNeill expected to contribute more, maybe even as a fullback

ALLEN PARK — Alim McNeill, Detroit Lions defensive lineman, did not hesitate to answer what he sees for this team starting in September.

“Perfect season. We won the Super Bowl, celebrating here in Detroit in the city, that’s what I see when I close my eyes, when I go to work out, when I go run, when I’m at practice working on different moves,’’ McNeill said on Thursday. “That’s what we are all thinking about, that’s what I’m thinking about. Everybody has the same attitude here, we just want to win. Whatever we can do to win.’’

The Lions are coming off a loss to the 49ers in the NFC Championship game. It’s over, no time for wondering what if. It’s full-speed ahead.

McNeill’s visionary words have to be music to the ears of coach Dan Campbell whose message to the team on the last day of the three-day mandatory minicamp was to remember what they are playing for.

“Each individual, what do you want out of this year? What do you want to look like when we’re sitting here and it’s February? Where is your mind? Think about that and let’s work backward from there, that’s the message,’’ Campbell said.

The coach was asked what he wants: “You know what I want, I want the whole enchilada.’’ 

McNeill, entering his fourth season, is expected to play a major role on the defensive line, lining up next to veteran D.J. Reader who will be in his first season in Detroit.

“In my head it looks like destruction. There’s no other way I can see it, everytime I close my eyes and visualize I just see destruction,’’ McNeill said. “I’ve been watching D.J. since I was younger.’’

Reader isn’t able to practice due to a injury but is expected to possibly be ready for training camp. Still, he is making a difference. In fact, McNeill said it’s a thousand percent better with him on the sidelines, giving suggestions.

Campbell has big expectations for McNeill.

“Mac has so much ability and the way that he is built and the nimbleness and athleticism and power that he has for the way he is, for the way he’s built. You don’t see that every day,’’ Campbell said. “We still feel like there’s more in there. He really took a big step last year. We feel like there’s more in there.’’

Campbell said Terrell Williams, the new defensive line coach, said he’s always liked McNeill but things they can get even more out of them.

Curiously, they might find a bit of a role on offense for the 6-foot-2, 315-pound lineman.

Campbell has mentioned to the media that McNeill could be an option as a fullback, but he and McNeill have not talked about it.

“It’s nothing firm. I have no clue. I hope it is,’’ said McNeill who didn’t play D-line until college. In high school he was a linebacker and running back. In his senior year he had 20 carries for 63 yards and eight touchdowns. Eight.

 Does he miss carrying the ball?

“I still got that, I’ll never lose that,’’ McNeill said.

Stay tuned.

(Up next: Thursday was the last day of spring work for the veterans. They’ll return for the start of training camp. The rookies will practice next week.)

Healthy Detroit Lions DL Levi Onwuzurike adds weight, reaps praise from Dan Campbell

ALLEN PARK —  Detroit Lions coach Dan Campbell hesitates to heap too much praise on any of his guys since they are not wearing pads or as he says it, they’re in pajamas.

Still on Wednesday, the second day of Lions mandatory minicamp, the coach praised defensive lineman Levi Onwuzurike using a few words of caution.

“I just want to be careful because we’re not in pads, I want to reiterate that. But Levi is having a really good spring, (Josh) Pachal is too,’’ Campbell said. “But Levi, because of where he’s come from and all he’s had to deal with, this guy he’s continued to rehab, he’s continued to train his body. He’s put on weight because his back can handle it now. He’s having a really good spring.’’

Onwuzurike appreciates the message but he too knows that the real time for evaluation for defensive linemen is when the pads are on.

“I feel like he said there’s no pads so take it with a grain of salt. I’ve done what I worked out in the offseason to do,’’ Onwuzurike said. “I’ve made my place. I think I could’ve done better, 100 percent for sure could’ve done better,  but once again we’re not in pads so you can’t really review this.’’

Onwuzurike, the 2021 second-round pick who played 10 regular season and three playoff games in 2023, was coming off missing the whole of 2022 because of a back injury.

“All last year, for the most part, I wasn;t necessarily thinking about it last year but still had limits, you know what I’m saying,’’ Onwuzurike said. “Toward the playoffs is when I really started feeling good.’’

The coaches had asked him to gain weight in the offseason and through a diet heavy on steak, chicken breast and salmon, he did just that. He said he’s about 300 now where last year he played between 280 and 285 pounds.

The difference is his back can handle the extra pounds now.

“It limits you, your back separates your lower body and upper body. The best way I can explain it is that everything is moving together as one. Speed to power, my whole body feels like all one, all together,’’ Onwuzurike said.

He’s adding versatility to his playbook, seeing some time at edge in minicamp.

“You want to take all those opportunities you can, the more you can play, the more spots you can play, the more you’ll get out there,’’ Onwuzurike said. “I played (edge) in high school so I’ve kinda got it in my system.’’

He said he’s getting tip from Aidan Hutchinson, who excels on the edge, and veteran D.J. Reader who mostly plays at nose tackle.

“Whenever (Reader) is on the side and we come off, he gives us little pieces of advice. … Kind of take his word and take it out on the field,’’ Onwuzurike said.

After missing all of his second season in 2022  with that back issue, Onwuzurike is displaying that he’s 100 percent back during this minicamp.

“It’s good to see he’s put on weight which we talked about doing, he’s able to hold that weight, he’s strong, he’s explosive, he’s banking good reps right now,’’ Campbell said.

(Next up: The Lions wrap up the mandatory three-day minicamp on Thursday. Then the veterans will be done until training camp. The rookies are scheduled for practices next week.)