Detroit Lions reveal new uniforms with a black alternate at Dan Campbell’s request

Lions safety Kerby Joseph

DETROIT — The black Detroit Lions jerseys have returned in part thanks to coach Dan Campbell.

In 2021, before he had coached his first Lions game, he made a request to Rod Wood, team president.

“We were in the draft room and he said, ‘Hey, Rod when can we get the black jerseys back?’ I said, ‘I’ll make you a deal, when you win the division, I’ll bring the black jerseys back. I went out on a limb and thankfully he delivered.’’

Campbell  had worn the black jerseys when he was a Lions tight end, so to him they were a throwback. 

So the coach held up his part of the deal when the Lions clinched the NFC North on Dec. 24.

And on Thursday night, the black jerseys (which were actually two years in the making) were introduced as the new alternate uniform at a reveal party at Ford Field for season ticket holders. Also revealed were new home and road uniforms with bold numbers and details that stand out. Campbell was welcomed with a standing ovation 

“The black ones seem to be the hit for a lot of people. Kerby (Joseph) was the perfect person to wear it too, we kind of lucked out with him volunteering,’’ Wood said. “The black with the black or we can wear blue pants with it, it’s going to be awesome.’’

Joseph ran onto the stage during his turn to “model” the uniform and hammed it up. It’s what the defensive back does. In fact, Joseph has been known to do a flip out onto the field. Wood advised him against it for the big reveal.

The blue numbers are a standout on the black jerseys.

“Honestly blue is my favorite color, but I think this blue is unique. It really pops. When we go out on the field it will pop,’’ Joseph said. “I feel this blue really stands out, I think it’s the boldness. See how big the numbers are?’’

What’s so special about black jerseys? “They’re like black Air Force 1s. We’re atomic when we wear these,’’ Joseph said.

Defensive tackle Alim McNeill modeled the road white uniform which has the word “Detroit” written above the number on front, while tight end Sam LaPorta was the first on stage with the new home blue jersey. Along for the ride were three Lions legends — Barry Sanders, Calvin Johnson and Chris Spielman.

On the inside collar are embroidered words: One Pride, Motor City and 313. Also, even the white and black jerseys are blue inside the collar. Because after all, Detroit is a blue collar town. It’s a motto that served the Lions well last season.

(The NFL draft, which will take place in Detroit, starts at 8 p.m. on Thursday, April 25, with the first round. Rounds 2-3 begin at 7 p.m. on April 26 and the draft winds up starting at noon on April 27.)

Author: Paula Pasche

Paula Pasche, a veteran sports writer, covers the Detroit Lions for her Lions Lowdown blog. She has written two books, "Game of My Life Detroit Lions" and "100 Things Lions Fans Should Know & Do Before They Die" which are available at bookstores and on Amazon.com. She won first place for column writing from the Society of Professional Journalists in Detroit (Class B) in 2011, 2012 and 2013 and was The Oakland Press 2010 Staffer of the Year.

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