Lions coach Dan Campbell blasts into town

Cover enough press conferences for new Detroit Lions coaches and the words all blend together. Blue collar, culture, high character, lunch pail, blah, blah, blah.

Meet Dan Campbell.

Campbell, a former Lions tight end (2006-08), was introduced as the Lions head coach on Thursday after signing a six-year deal.

“I wanted this job – bad – because I felt like I knew this community. … All right, here’s what I do know, is that this team is going to take on the identity of this city. This city has been down, and it found a way to get up. It’s found a way to overcome adversity.

“So this team is going to be built on – we’re going to kick you in the teeth, and when you punch us back, we’re going to smile at you, and when you knock us down, we’re going to get up. On the way up, we’re going to bite a knee cap off, all right, and we’re going to stand up, and then it’s going to take two more shots to knock us down. And on the way up, we’re going to take your other knee cap, and we’re going to get up and it’s going to take three shots to take us down. When we do, we’re going to take another hunk out of you. Before long, we’re going to be the last one standing.

“That’s going to be the mentality, darn it. We’re going to learn that any loss that we take, we’re going to make sure that we feel the full pain of it and not grow numb to it and learn from it and not to want to taste it again. We’re going to be competitive in every game. I can’t sit up here and guarantee wins and losses. I just can’t do it,’’ Campbell, 44, said.

The former tight end just seems so unlike the others. Get this, the nameplate on his office door reads: Head coach/The Dude.

His only experience as a head coach was an interim role for the Dolphins for a dozen games. It was brief and it was tough, but he learned from it and showed enough promise that Saints coach Sean Payton took him on and promised to help him develop as a coach.

Thursday’s 90-minute virtual press conference was intense and fun. Cynical reporters typically don’t laugh and smile much when meeting a new coach. Well Campbell has a certain charm.

He had no history with new GM Brad Holmes. But both did their homework, connected with mutual friends and it looks like they are a good fit. Holmes interviewed Campbell before the final decision was made.

“There’s no secret, you have to get good people around you, who are all pulling in the same direction. It’s team. It’s all about team. There’s no ego. Brad and I are going to have – we both have say on the 53-man roster. We have to agree. So, we’re going to go into a room, and we’re just going to fight until one of us comes up. We’ll see what happens – no,’’ Campbell said.

He was kidding. (It’s hard to tell with his deadpan delivery, but he was.)

“We are going to collaborate. We are going to come up with the best answer, the best solution. What can we do with this guy – is it for the future, is it for now? That’s not even a problem – I want it that way. I want people to challenge me on an idea. I don’t want to have a bunch of people that agree with everything that I say – that’s a recipe for disaster. I don’t want a bunch of people who drink a gallon of coffee like I do in a day. You find the right mix and the right balance of people. I know this, when it starts at the top and it’s right, then it’ll go down, it’ll trickle down to where it’s supposed to. Those guys are going to have pride in where there are, who they play for, how they’re going to play. You’d say more times than not, that leads to success, and there’s only one way to do it, and it’s to do it the right way. That’s the other thing that intrigued me about Sheila, she wants to win bad, but she’s not going to sell her soul to the devil to do it, neither am I.’’

He wouldn’t comment on Matthew Stafford’s future but called him “a stud.” 

Team owner Shelia Ford Hamp was a vital part of the decision process. The team — Hamp, Rod Wood, Chris Spielman and Mike Disner — set goals and worked the process. Along the way, they interviewed two Saints for the GM job. They asked each who they would want as head coach. Both said Dan Campbell who most recently served as the assistant head coach and tight ends coach for the Saints.

“All I can say is I’m confident we have two terrific men. They’re both incredibly smart, articulate in what they’re looking for and our team. They’re both winners. I think they speak the same language, and I think it’s going to be an awesome relationship. It already is, and they hadn’t really known each other,’’ Hamp said. “I think this is going to be just great. Really great.”

Time will tell.

Until then, watch your knee caps.